Research Blog: Commercial Conventions

In this commercial, I am going to be doing a CLOROX disinfecting wipes commercial. In these commercials, you usually see people wiping their counter or other surfaces with this product.

* They usually have the camera pointed directly to the person's hand, and they are wiping off the germs and the dirt residues, and other messes using one of the CLOROX disinfecting wipes.

* Props used like spilled over juice cups on a hard surface, arts and crafts residues/messes, science projects, and other substances that may carry germs/bacteria.

* Usually smaller children making these messes and the adult comes in and cleans it up.

* They display the mess being made in the first half of the commercial, and how they plan to resolve the issue by using the CLOROX disinfecting wipes.

1. Conventions and codes in CLOROX wipes commercials include the bold printed sentence on the container, which says "Kills 99.9% of Viruses and Bacterias". This slogan sparks consumers to purchase this item, because people love to take necessary health precautions.

2. In these commercials, the camera shots are always focused on the mess that is made on the hard surface, and there is a hand on the wipe, which wipes from side to side, cleaning up the residues.

3. This commercial shows small children having fun, making messes and then shifts to cleaning up the germs being left behind by these children.This shows how beneficial these CLOROX wipes are for cleaning up such residues and messes.